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Kleppner's advertising procedure / J. Thomas Russell and W. Ronald Lane.

By:

Russell, J. Thomas

Contributor(s):

Lane, W. Ronald

Material type:

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, 1990.Edition: 11th edDescription: xviii, 718 p. : ill. (some col.) ; 29 cmISBN:

0135163374

Subject(s):

Advertising

LOC classification:

HF5823.R8 1990

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Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.

Includes bibliographical references and index.

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