Kleppner's advertising procedure / (Record no. 79662)

MARC details
000 -LEADER
fixed length control field 00822pam a2200229 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150619094944.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 891023s1990 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135163374
040 ## - CATALOGING SOURCE
Original cataloging agency KE-MeUCS
Transcribing agency KE-MeUCS
Modifying agency KE-MeUCS
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823.R8 1990
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Russell, J. Thomas,
245 10 - TITLE STATEMENT
Title Kleppner's advertising procedure /
Statement of responsibility, etc J. Thomas Russell and W. Ronald Lane.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Englewood Cliffs, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1990.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 718 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Cataloguer

No items available.



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