Kleppner's advertising procedure /
Russell, J. Thomas,
Kleppner's advertising procedure / J. Thomas Russell and W. Ronald Lane. - 11th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1990. - xviii, 718 p. : ill. (some col.) ; 29 cm.
Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.
Includes bibliographical references and index.
0135163374
Advertising.
HF5823.R8 1990
Kleppner's advertising procedure / J. Thomas Russell and W. Ronald Lane. - 11th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1990. - xviii, 718 p. : ill. (some col.) ; 29 cm.
Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988.
Includes bibliographical references and index.
0135163374
Advertising.
HF5823.R8 1990