Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove and Joby John.

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TextPublication details: Mason, OH : Cengage, 2014.Edition: 4th edDescription: xxiii, 261p. : illISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HD9980.5.F5 2014 (Browse shelf(Opens below))	Available	15-20353

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Includes bibliographical references and index.

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