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Services marketing :

Fisk, Raymond P.

Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove and Joby John. - 4th ed - Mason, OH : Cengage, 2014. - xxiii, 261p. : ill. ;

Includes bibliographical references and index.

ISBN: 9781285057132 1285057139

Subjects--Topical Terms:
Service Industries

LC Class. No.: HD9980.5.F5 2014

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