Exploring marketing research / William G. Zikmund.
Material type:
TextPublication details: Australia ; Thomson/South-Western, 2003.Edition: 8th edDescription: xxi, 744 p. chiefly col. illISBN: - 0324181485
- HF5415.2.Z5 2003
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Meru University Open Shelves | HF5415.2.Z5 2003 (Browse shelf(Opens below)) | Available | 15-21251 |
Total holds: 0
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| HF5415.2.K5 1987 Marketing research : | HF5415.2.M3 2002 Marketing research : | HF5415.2.M3 2005 Marketing research / | HF5415.2.Z5 2003 Exploring marketing research / | HF5415.2.Z5 2007 Essentials of marketing research / | HF5415.3.L4 1995 The wow factory : | HF5415.32.B3 2013 CB4 |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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