Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 8th ed. - Australia ; Thomson/South-Western, 2003. - xxi, 744 p. chiefly col. ill.

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

0324181485


Marketing research.

HF5415.2.Z5 2003

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