Exploring marketing research / William G. Zikmund.

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TextPublication details: Australia ; Thomson/South-Western, 2003.Edition: 8th edDescription: xxi, 744 p. chiefly col. illISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.2.Z5 2003 (Browse shelf(Opens below))	Available	15-21251

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Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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