Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River : Prentice Hall, 1998.Description: xxv, 635 p. : ill. ; 24 cmISBN: - 0131201158
- HD69.B7.K4 1998
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Meru University Open Shelves | HD69.B7.K4 1998 (Browse shelf(Opens below)) | Available | 15-16451 |
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| HD66.O8 1999 The horizontal organization : | HD66 .T8 2001 A systems approach to small group interaction / | HD66 .T8 2001 A systems approach to small group interaction / | HD69.B7.K4 1998 Strategic brand management : | HD69.C6.K5 1997 Independent Consulting | HD69.C6.S7 2000 From serf to surfer: | HD69.C6.W4 2009 Getting started in consulting / |
Includes bibliographical references and index.
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