Strategic brand management :
Keller, Kevin Lane,
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. - Upper Saddle River : Prentice Hall, 1998. - xxv, 635 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131201158
Brand name products
HD69.B7.K4 1998
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. - Upper Saddle River : Prentice Hall, 1998. - xxv, 635 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131201158
Brand name products
HD69.B7.K4 1998