Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

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TextPublication details: Upper Saddle River : Prentice Hall, 1998.Description: xxv, 635 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HD69.B7.K4 1998 (Browse shelf(Opens below))	Available	15-16451

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Includes bibliographical references and index.

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