Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Fort Worth : Dryden Press, 2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: - 0030211131
- HF5415.123.S5 2000
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Book
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Meru University Open Shelves | Non-fiction | HF5415.123.S5 2000 (Browse shelf(Opens below)) | Available | 15-13400 |
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| HF5415.12.T48 2008 Principles of marketing : | HF5415.123.R6 2018 Marketing communications : | HF5415.123.R6 2018 Marketing communications : | HF5415.123.S5 2000 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF5415.1255.C6 2011 Brand resilience : | HF5415.1255.R6 2011 Strategic brand management | HF5415.1263 .S3 1999 B2B exchanges : |
Includes bibliographical references and indexes.
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