Advertising, promotion & supplemental aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, 2000. - xxix, 674 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0030211131
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123.S5 2000
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, 2000. - xxix, 674 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
0030211131
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123.S5 2000