Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

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TextPublication details: Fort Worth : Dryden Press, 2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Meru University Open Shelves	Non-fiction	HF5415.123.S5 2000 (Browse shelf(Opens below))	Available	15-13400

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Includes bibliographical references and indexes.

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