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Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist.

By: Contributor(s): Material type: TextPublication details: London Sage publ. 2018Description: xi, 566 pages : illustrationsISBN:
  • 9781526438652
Subject(s): LOC classification:
  • HF5415.123.R6 2018
Summary: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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Holdings
Item type Current library Collection Call number Status Barcode
Book Meru University Open Shelves Non-fiction HF5415.123.R6 2018 (Browse shelf(Opens below)) Available 22-36521
Book Meru University Open Shelves Non-fiction HF5415.123.R6 2018 (Browse shelf(Opens below)) Available 22-36522
Total holds: 0

Includes bibliographical references and indexes.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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