Marketing communications : (Record no. 88042)

MARC details
000 -LEADER
fixed length control field 01386cam a2200325 i 4500
001 - CONTROL NUMBER
control field 20297743
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220902082117.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180119s2018 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018932209
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526438652
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123.R6 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rossiter, John R.
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title objectives, strategy, tactics /
Statement of responsibility, etc John R. Rossiter, Larry Percy, Lars Bergkvist.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Sage publ.
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent xi, 566 pages :
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
520 ## - SUMMARY, ETC.
Summary, etc Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Positioning (Advertising)
650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication of information; Business
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry,
Relator term author.
9 (RLIN) 6037
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergkvist, Lars,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origres
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Cataloguer Sammy Kinoti
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Cataloguer Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date checked out
    Library of Congress Classification     Non-fiction Meru University Meru University Open Shelves 02/09/2022 Falcon Books 0.00 Sammy Kinoti   HF5415.123.R6 2018 22-36521 02/09/2022 02/09/2022 Book    
    Library of Congress Classification     Non-fiction Meru University Meru University Open Shelves 02/09/2022 Falcon Books 0.00 Sammy Kinoti 2 HF5415.123.R6 2018 22-36522 29/04/2025 02/09/2022 Book 2 11/03/2025

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