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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

By:

Barban, Arnold M

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TextPublication details: Lincolnwood : NTC Business Books, 1987.Edition: 2nd edDescription: xii, 160 p. : ill. ; 26 cmISBN:

0844230189 (pbk.) :

Subject(s):

LOC classification:

HF5826.5.B3 1987

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