Essentials of media planning : (Record no. 79259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00762nam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150617120813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 870807s1987 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844230189 (pbk.) : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5.B3 1987 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barban, Arnold M. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of media planning : |
| Remainder of title | a marketing viewpoint / |
| Statement of responsibility, etc | Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lincolnwood : |
| Name of publisher, distributor, etc | NTC Business Books, |
| Date of publication, distribution, etc | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 160 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cristol, Steven M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kopec, Frank J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | Paul Mutethia |
No items available.