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A practical guide to event promotion / Nigel Jackson and Katie Angliss.

By: Material type: TextPublisher: New York : Routledge, 2017Edition: First editionDescription: 1 online resourceISBN:
  • 9781315690285
  • 9781317426639
Subject(s): Additional physical formats: Print version: : No titleDDC classification:
  • 394.20688 J136
LOC classification:
  • GT3405 .J25 2017
Online resources:
Contents:
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
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1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.

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