A practical guide to event promotion / (Record no. 89600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01420cam a2200289Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781315690285 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260210180727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180706s2017 nyu ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315690285 |
| Qualifying information | (e-book : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781317426639 |
| Qualifying information | (e-book: Mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781138915336 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781138915343 |
| Qualifying information | (paperback) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781315690285 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1005199767 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GT3405 |
| Item number | .J25 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 394.20688 |
| Item number | J136 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jackson, Nigel A., |
| Relator term | author. |
| 245 12 - TITLE STATEMENT | |
| Title | A practical guide to event promotion / |
| Statement of responsibility, etc | Nigel Jackson and Katie Angliss. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - | |
| -- | New York : |
| -- | Routledge, |
| -- | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Special events |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Special events |
| General subdivision | Public relations. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| International Standard Book Number | 9781138915336 |
| Record control number | (DLC) 2017002807 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781315690285">https://www.taylorfrancis.com/books/9781315690285</a> |
| Public note | Click here to view. |
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