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Strategic marketing : an introduction / Tony Proctor.

By: Material type: TextPublication details: London ; New York : Routledge, 2008.Edition: 2nd edDescription: xii, 335 p. : ill. ; 26 cmISBN:
  • 9780415458177
  • 0415458161 (hardback)
  • 9780415458177 (pbk.)
  • 041545817X (pbk.)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.135.P7 2008
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Book Meru University Open Shelves HF5415.135.P7 2008 (Browse shelf(Opens below)) Available 13-7747
Book Meru University Open Shelves HF5415.135.P7 2008 (Browse shelf(Opens below)) Available 13-7748
Total holds: 0

Includes bibliographical references (p. 317-330) and index.

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