Strategic marketing :

Proctor, Tony.

Strategic marketing : an introduction / Tony Proctor. - 2nd ed. - London ; New York : Routledge, 2008. - xii, 335 p. : ill. ; 26 cm.

Includes bibliographical references (p. 317-330) and index.

9780415458177 0415458161 (hardback) 9780415458177 (pbk.) 041545817X (pbk.)

2007050239


Marketing--Decision making.
Marketing--Management.

HF5415.135.P7 2008

658.8/02

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