Contemporary advertising / William F. Arens, Courtland L. Bov�ee ; with the editorial collaboration of Jack J. Whidden.

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TextPublication details: USA : Irwin, c1986Edition: 2nd edDescription: xxvii, 629, (1-14) p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5821 .B6 1986 (Browse shelf(Opens below))	Available	1470

Total holds: 0

Bov�ee's name appears first on previous editions.

references, indexes,Glossary,Credits and acknowlegement

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