Contemporary advertising /
Bovee,L Courtland et al
Contemporary advertising / William F. Arens, Courtland L. Bov�ee ; with the editorial collaboration of Jack J. Whidden. - 2nd ed. - USA : Irwin, c1986 - xxvii, 629, (1-14) p. : ill. (some col.) ; 29 cm.
Bov�ee's name appears first on previous editions.
references, indexes,Glossary,Credits and acknowlegement
0256033021
Advertising.
HF5821 / .B6 1986
Contemporary advertising / William F. Arens, Courtland L. Bov�ee ; with the editorial collaboration of Jack J. Whidden. - 2nd ed. - USA : Irwin, c1986 - xxvii, 629, (1-14) p. : ill. (some col.) ; 29 cm.
Bov�ee's name appears first on previous editions.
references, indexes,Glossary,Credits and acknowlegement
0256033021
Advertising.
HF5821 / .B6 1986