Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.
Material type:
TextPublication details: Westport, Conn. : Praeger, 2008.Description: viii, 202 p. : illISBN: - 9780313352966
- HF6146.I58.T8 2008
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Book
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Meru University Open Shelves | Non-fiction | HF6146.I58.T8 2008 (Browse shelf(Opens below)) | Available | 22-36606 | |
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Book
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Meru University Open Shelves | Non-fiction | HF6146.I58.T8 2008 (Browse shelf(Opens below)) | Available | 22-36607 |
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| HF5837.S4 2002 Promotion and integrated marketing communications / | HF6146.I58.E4 1997 Marketing on the Internet / | HF6146.I58.M3 2007 Entrepreneur Magazines's Ultimate guide to Google adwords : | HF6146.I58.T8 2008 Advertising 2.0 : | HF6146.I58.T8 2008 Advertising 2.0 : | HG106.C8 2004 Introduction to the economics and mathematics of financial markets/ | HG151.8.B4 2006 Principles of finance with Excel / |
Includes bibliographical references (p. [187]-198) and index.
Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
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