Advertising 2.0 : (Record no. 88007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02103cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15256494 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220831095921.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080410s2008 ctua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008016491 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA877527 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 014646571 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780313352966 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn223370177 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)223370177 |
| Canceled/invalid control number | (OCoLC)213844869 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | YDXCP |
| -- | UKM |
| -- | BTCTA |
| -- | OCLCG |
| -- | C#P |
| -- | BWX |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58.T8 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising 2.0 : |
| Remainder of title | social media marketing in a Web 2.0 world / |
| Statement of responsibility, etc | Tracy L. Tuten. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Westport, Conn. : |
| Name of publisher, distributor, etc | Praeger, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 202 p. : |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [187]-198) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising; Internet |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business advertising; Internet |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 268 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online social networks. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0815/2008016491.html">http://www.loc.gov/catdir/toc/ecip0815/2008016491.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | Sammy Kinoti |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Cataloguer | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Meru University | Meru University | Open Shelves | 31/08/2022 | Falcon Books | 0.00 | Sammy Kinoti | HF6146.I58.T8 2008 | 22-36606 | 31/08/2022 | 31/08/2022 | Book | |||||
| Library of Congress Classification | Non-fiction | Meru University | Meru University | Open Shelves | 31/08/2022 | Falcon Books | 0.00 | Sammy Kinoti | HF6146.I58.T8 2008 | 22-36607 | 31/08/2022 | 31/08/2022 | Book |