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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

By:

Burns, Alvin C

Contributor(s):

Bush, Ronald F

Material type:

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2003.Edition: 4th edDescription: xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0130351350

Subject(s):

Marketing research

LOC classification:

HF5415.2.B8 2003

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"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references and index.

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