Marketing research :
Burns, Alvin C.
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references and index.
0130351350
Marketing research.
HF5415.2.B8 2003
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references and index.
0130351350
Marketing research.
HF5415.2.B8 2003