Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2008.Edition: 16th edDescription: xxxvi, 790 p : col. ill., col. maps ; 27 cmISBN: - 9780071101103
- HF5415.13.C3 2008
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Meru University Open Shelves | HF5415.13.C3 2008 (Browse shelf(Opens below)) | Available | 15-24087 |
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| HF5415.13.A2 1995 Strategic market management / | HF5415.13.B3 2007 Basic marketing : | HF5415.13.B4 1997 Cases in marketing management / | HF5415.13.C3 2008 Basic marketing : | HF5415.13.C3 2009 Managing marketing in the 21st century: | HF5415.13.C3 2009 Managing marketing in the 21st century: | HF5415.13.C3 2009 Managing marketing in the 21st century: |
Includes bibliographical references and indexes.
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