Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy.

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TextPublication details: New York : McGraw-Hill/Irwin, 2008.Edition: 16th edDescription: xxxvi, 790 p : col. ill., col. maps ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.13.C3 2008 (Browse shelf(Opens below))	Available	15-24087

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Includes bibliographical references and indexes.

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