Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
Material type:
TextPublication details: Belmont, CA : Thomson/Wadsworth, 2005.Edition: 8th edDescription: xvi, 336 p. : illISBN: - 053462510X (pbk.)
- HF5825.J4 2005
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Meru University Open Shelves | HF5825.J4 2005 (Browse shelf(Opens below)) | Available | 15-18974 |
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| HF5823.W4 1998 Advertising : | HF5823.W4 2000 Advertising : | HF5823.W4 2006 Advertising principles & practice / | HF5825.J4 2005 Creative strategy in advertising / | HF5832.M5 2000 Economic education for consumers | HF5837.S4 2002 Promotion and integrated marketing communications / | HF6146.I58.E4 1997 Marketing on the Internet / |
Includes bibliographical references (p. 322-326) and index.
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