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Creative strategy in advertising /

Jewler, A. Jerome.

Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. - 8th ed. - Belmont, CA : Thomson/Wadsworth, 2005. - xvi, 336 p. : ill. ;

Includes bibliographical references (p. 322-326) and index.

ISBN: 053462510X (pbk.)

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

LC Class. No.: HF5825.J4 2005

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