Advertising : principles & practice / William Wells, John Burnett and Sandra Morarity.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2000.Edition: 5th edDescription: xviii, 562 p. : ill. (some col.) ; 28 cmISBN: - 0130835714
- HF5823.W4 2000
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Meru University Open Shelves | HF5823.W4 2000 (Browse shelf(Opens below)) | Available | 15-19250 |
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| HF5823.B4 2012 Advertising and promotion : | HF5823.R6 2003 How to advertise / | HF5823.W4 1998 Advertising : | HF5823.W4 2000 Advertising : | HF5823.W4 2006 Advertising principles & practice / | HF5825.J4 2005 Creative strategy in advertising / | HF5832.M5 2000 Economic education for consumers |
Includes bibliographical references and index.
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