Advertising :
Wells, William.
Advertising : principles & practice / William Wells, John Burnett and Sandra Morarity. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xviii, 562 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0130835714
Advertising.
HF5823.W4 2000
Advertising : principles & practice / William Wells, John Burnett and Sandra Morarity. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xviii, 562 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0130835714
Advertising.
HF5823.W4 2000