Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

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TextPublication details: Chicago : Irwin, 1995.Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5823.B4 1995 (Browse shelf(Opens below))	Available	15-19364

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Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Includes bibliographical references (p. 721-738) and indexes.

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