Introduction to advertising and promotion :
Belch, George E.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 3rd ed. - Chicago : Irwin, 1995. - xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
0256136963 0256136971 (international students ed.)
Advertising.
Sales promotion.
Communication in marketing.
HF5823.B4 1995
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 3rd ed. - Chicago : Irwin, 1995. - xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
0256136963 0256136971 (international students ed.)
Advertising.
Sales promotion.
Communication in marketing.
HF5823.B4 1995