Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

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TextPublication details: Homewood, IL : Irwin, 1990.Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 27 cm. +ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.13.M3 1990 (Browse shelf(Opens below))	Available	15-18617

Total holds: 0

Includes bibliographical references (p. 678-701).

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