Basic marketing :
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - 10th ed. - Homewood, IL : Irwin, 1990. - xviii, 734 p. : col. ill. ; 27 cm. +
Includes bibliographical references (p. 678-701).
0256068658 0256083983 (International ed.)
Marketing
Marketing--United States
Export marketing
HF5415.13.M3 1990
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - 10th ed. - Homewood, IL : Irwin, 1990. - xviii, 734 p. : col. ill. ; 27 cm. +
Includes bibliographical references (p. 678-701).
0256068658 0256083983 (International ed.)
Marketing
Marketing--United States
Export marketing
HF5415.13.M3 1990