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Marketing : contemporary concepts and practices / William F. Schoell and Joseph P. Guiltinan.

By:

Schoell, William F

Contributor(s):

Guiltinan, Joseph P

Material type:

TextPublication details: Boston : Allyn and Bacon, 1992.Edition: 5th edDescription: xxvi, 781 p. : col. illISBN:

0205131506

Subject(s):

Marketing

LOC classification:

HF5415.S3 1992

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