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Marketing :

Schoell, William F.

Marketing : contemporary concepts and practices / William F. Schoell and Joseph P. Guiltinan. - 5th ed. - Boston : Allyn and Bacon, 1992. - xxvi, 781 p. : col. ill. ;

Includes and indexes.

ISBN: 0205131506

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.S3 1992

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