Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns and Ronald F. Bush.

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TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005.Description: xxv, 506 p. : col. ill. ; 1 CD-ROMISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
CD	Meru University Audio Visual	HF5415.2.B8 2005 (Browse shelf(Opens below))	Available	Marketing research \| Microsoft Excel (computer file)	15-21663
Book	Meru University Open Shelves	HF5415.2.B8 2005 (Browse shelf(Opens below))	Available		15-17717

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includes XL data analyst software "cover"

Includes bibliographical references and index.

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