Basic marketing research : (Record no. 79141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809cam a22002298a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150617091613.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040428s2005 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131452266 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KE-MeUCS |
| Transcribing agency | KE-MeUCS |
| Modifying agency | KE-MeUCS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2.B8 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burns, Alvin C. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research : |
| Remainder of title | using Microsoft Excel data analysis / |
| Statement of responsibility, etc | Alvin C. Burns and Ronald F. Bush. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 506 p. : |
| Other physical details | col. ill. ; |
| Accompanying material | 1 CD-ROM. |
| 500 ## - GENERAL NOTE | |
| General note | includes XL data analyst software "cover" |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Microsoft Excel (computer file) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Ronald F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cataloger | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 17/06/2015 | HF5415.2.B8 2005 | 15-17717 | 17/06/2015 | 17/06/2015 | Book | ||||||||
| Library of Congress Classification | Meru University | Meru University | Audio Visual | 24/06/2015 | Intern | HF5415.2.B8 2005 | 15-21663 | 24/06/2015 | 24/06/2015 | CD | Marketing research | Microsoft Excel (computer file) |