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Marketing research / David A. Aaker, V. Kumar and George S. Day.

By: Contributor(s): Material type: TextPublication details: New York : John Wiley, 2001.Edition: 7th edDescription: xvi, 751 p. : col. ill. ; 27 cmISBN:
  • 0471363405 (cloth : alk. paper)
Subject(s): LOC classification:
  • HF5415.2.A2 2001
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Book Meru University Open Shelves HF5415.2.A2 2001 (Browse shelf(Opens below)) Available 15-16759
Total holds: 0

Includes bibliographical references and index.

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