Marketing research / David A. Aaker, V. Kumar and George S. Day.
Material type:
TextPublication details: New York : John Wiley, 2001.Edition: 7th edDescription: xvi, 751 p. : col. ill. ; 27 cmISBN: - 0471363405 (cloth : alk. paper)
- HF5415.2.A2 2001
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Meru University Open Shelves | HF5415.2.A2 2001 (Browse shelf(Opens below)) | Available | 15-16759 |
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| HF5415.15.K6 2008 Principles of marketing / | | HF5415.153.K8 2000 Managing new products : | HF5415.153.L4 2002 The complete idiot's guide to cashing in on your inventions / | HF5415.2.A2 2001 Marketing research / | HF5415.2.B6 2004 Contemporary marketing / | HF5415.2.B6 2004 Contemporary marketing / | HF5415.2.B8 1995 Marketing research / |
Includes bibliographical references and index.
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