Marketing research /
Aaker, David A.
Marketing research / David A. Aaker, V. Kumar and George S. Day. - 7th ed. - New York : John Wiley, 2001. - xvi, 751 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0471363405 (cloth : alk. paper)
Marketing research.
HF5415.2.A2 2001
Marketing research / David A. Aaker, V. Kumar and George S. Day. - 7th ed. - New York : John Wiley, 2001. - xvi, 751 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0471363405 (cloth : alk. paper)
Marketing research.
HF5415.2.A2 2001