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Advertising : its role in modern marketing / Dean M. Krugman ... [et al.].

Contributor(s):

Krugman, Dean M

Material type:

TextPublication details: Fort Worth : Dryden Press, 1994.Edition: 8th edDescription: xxv, 617 p. : ill. (some col.) ; 29 cmISBN:

0030767520

Subject(s):

Advertising

LOC classification:

HF5823.A3 1994

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Includes bibliographical references and index.

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