Advertising :

Advertising : its role in modern marketing / Dean M. Krugman ... [et al.]. - 8th ed. - Fort Worth : Dryden Press, 1994. - xxv, 617 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and index.

0030767520


Advertising.

HF5823.A3 1994

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