Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

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TextPublication details: New York : McGraw-Hill/Irwin, 2004.Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.1.B4 2004 (Browse shelf(Opens below))	Available	15-15639

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Includes bibliographical references and indexes.

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