Marketing :

Bearden, William O.,

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 4th ed. - New York : McGraw-Hill/Irwin, 2004. - xl, 596 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

0072539097 (alk. paper) 007286057X (alk. paper) 0071214305 (International ed.)


Marketing--United States.

HF5415.1.B4 2004

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