The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.
Material type:
TextPublication details: New York : McGraw-Hill, 2010.Description: xv, 464 p. : ill. ; 24 cmISBN: - 9780071621250 (alk. paper)
- 0071621253 (alk. paper)
- HF5415.B5 2010
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Meru University Open Shelves | HF5415.B5 2010 (Browse shelf(Opens below)) | Available | 15-14989 |
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| HF5415.A7 2006 Marketing: | HF5415.B4 2003 Foundations of marketing / | HF5415.B4 2007 Instant marketing for almost free : | HF5415.B5 2010 The big book of marketing : | HF5415.B6 1995 Contemporary marketing plus / | HF5415 .B6 2004 Contemporary marketing / | HF5415 .B6 2006 Contemporary marketing instructor's resource manual and media guide / |
Includes bibliographical references and index.
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