The big book of marketing :

The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett. - New York : McGraw-Hill, 2010. - xv, 464 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780071621250 (alk. paper) 0071621253 (alk. paper)


Marketing

HF5415.B5 2010

Meru University of Science and Technology | P.O. Box 972-60200 Meru. | Tel 020 2092048 Fax 0208027449 | Email: library@must.ac.ke